Horace Madison is the founding Principal/Managing Member of Madison Financial Group (“MFG”) and Madison Strategic Integration (“MSI”). As the Chief Executive Officer he supervises new client prospecting, business development, overall risk management and company-client relations. Although no longer personally handling any specific clients or accounts, he remains focused on providing unrivaled client service. Horace has over eighteen years of Business Management experience. This was preceded by training and experience in financial planning. This includes specific attention in the areas of insurance and investments. All of which has helped him provide exceptional educational and informal advisory services to his clients. Most of them tend to be in the music, entertainment and sports industries.

Having begun his financial career at IDS/American Express as a Financial Planner, Horace obtained his insurance and “stockbroker” licenses. After three years in financial planning, the desire to focus on stocks and bonds led to his arrival on “Wall Street”. Via a new program at Bear Stearns & Co., focused on Private Client Services Horace excelled as an equities and simple fixed-income broker. He was one of only a few, from this new program to earn “his desk”. This eventually attracted the attention of a Senior Managing Director from Oppenheimer, who recruited him to join his new Money Management firm he was spinning off, as a quasi- subsidiary. This move allowed Horace the time and opportunity to segue into the financial side of the entertainment industry.

After helping a “subway-musician” obtain a million dollar recording and publishing deal, Horace accepted a position at Burton Goldstein and Company. This was one of the top boutique entertainment Business Management firms. Mr. Goldstein, at the time was the Business Manager and CPA for the bands Aerosmith, Phish and others, as well as, rising star Sean “Puffy” Combs. Combs had just signed his deal with Arista officially launching Bad Boy Records/Entertainment. Working for and with Mr. Goldstein, Horace developed expertise in accounting for the music and entertainment industry, while also being exposed to the deal side of Business Management. As a beneficiary of the rapid rise and success of Bad Boy, Horace garnered clients such as Ma$e, and a contingent of Puff’s producers called the “Hit Men”. Horace’s growing client base created a need for growth and expansion. He was recruited by and ultimately accepted an offer from Provident Financial Management. Provident was recognized as one of the largest, and most prestigious Business Management firms in the country.

Mentored by John Meneilly (Business Manager and now Manager for Jay-Z), Horace’s client roster continued to grow, but now even more rapidly. As his burgeoning reputation grew it led to his being heavily recruited by other firms. Eventually, after Provident was acquired by American Express Tax and Business Services Horace chose V. Brown & Co. In 1999 and joined the firm as a Senior Managing Director of the New York office. A year later Horace partnered with colleague Solomon Smallwood, former Managing Director of the Atlanta office of V. Brown & Co. They co-founded MadisonSmallwood Financial Group (MSFG) in 2000. For more than half a decade MSFG was one of the most recognizable and fastest growing Business Management firms in the industry. But MSFG’s natural market and client base was almost exclusively urban music artists. The advent of Internet piracy and illegal file sharing crippled the record industry and created the need for a different business model. Horace and Solomon went their separate ways. In 2007 Horace founded Madison Financial Group. Horace built and continues to guide MFG intent on maintaining a more diversified client base, stretching widely across music, sports and entertainment. Additionally, small businesses have now become clients.

As an identifier of new opportunities, well ahead of the proverbial curve, a few years later, Horace launched MSI. Taking an innovative approach, Horace and his MSI team are horizontally integrating corporations’ needs with the interests of his celebrity clients. Unlike traditional approaches MSI looks to these needs and interests to create mutually beneficial, ideally long-standing relationships, as opposed to just affecting transactions. Horace’s ability to find and work with bright, long-term thinking celebrities (athletes and artists), be they established or up and coming, is a niche MSI prides itself on mastering.

Despite the many changes in his career, one thing remains the same: Horace continues to put clients’ needs first. MSI offers various forms of “capital” to help identify, structure and manage relationships that will generate revenue streams in the future. This is not limited to just income, but also potential secondary-career opportunities for clients whose primary careers are traditionally short. This is due to the 3-4 year primary-career span of artists and professional athletes.

MFG combined with MSI distinguish Horace from his competitors offering the next generation of client services (MSI), while helping clients better understand their current financial situation (MFG). Understanding where a client is today, supplemented with where they can be “tomorrow” allows Horace to show clients how to secure their financial futures. Along the way clients gain exposure ultimately develop some form of business expertise. Clients today include Lil Wayne and Young Money; J.Y. Park; Meek Mill and Dream Chasers; Cess Silvera; Torion; Reema Major; Porcelain Black; Collin “CJ” Daley and a few others.